Very often we get asked if push traffic is good for SOI dating offers and just as often we say that it´s not the best choice.

With this combination the problem is not that dating is not converting on push traffic.
It´s rather the opposite, there are many good offers that convert on push traffic.

And here we come to the crux: How do we define if a offer is good?

Let´s check it from the perspective of affiliates and from the perspective of offer owners.

For affiliates the most important factor if an offer is good or not is if they can make make profit from that offer.
For offer owners the most important factor if an offer is good or not is if they can make make profit from that offer.

The problem however is that just because an offer is making good profits for an affiliate it doesn´t mean that it also makes good profits for the offer owner and vice versa.

In general we should define that a good offer is an offer that´s making profit for both, the affiliate and the offer owner.

When it only makes profit for the offer owner but the affiliates promoting the offer are running on loss they will stop pushing it.
When it only makes profit for the affiliate but the offer owner is making losses he will ask you to stop sending traffic.

And this is exactly what happens rather often when you promote dating offers on push traffic.

There are many dating offers out there that convert very good on push traffic but only for affiliates and not that much for the offer owner.

For other verticals like sweepstakes the offer owners make money from SOI offers by selling the leads and/or sending them promotional emails.
There basically the users details are the “currency” and make money ...

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