"I thought I would share what I’ve learned over the last 2.5 years since I made the decision to build Voluum DSP. To give you some background on the ‘market research’ that led to the decision to build a DSP: a few years ago I had one of our devs pull a report to see how much ad spend we were tracking in Voluum TRK and to my astonishment it was close to $1 billion."
"Let me post some pics to refresh everyone's memories And please, in case you got some good ones yourself, post them here, to show those who didn't attend, why they shouldn't make the same mistake again "
"If you really want to make money, no matter what traffic source you are using, you need to know how to scale! Having a one or two profitable campaigns is not enough, you need to have deep understanding of the scaling process."
"You now have option for more than two BMs within one Facebook!"
"Every single one of these has been used as an offer or an angle for affiliates to make lots of money this year."
"You get the clicks from FB Ad manager to the prelander, you get the clicks/conversions from prelander to campaign from network/advertiser/adsbridge dashboard."
"Email marketing is dead. You'll hear this every time whenever you start thinking about starting an email marketing campaign. Even I read this on many blogs and forums. But something which intrigued me was my own behaviour."
STM's experts de-confuse the issue. Black or white hat? What vertical? And more.